July 18, 2024 - News Release
Koko Global Hospitality Launches 20th Hotel in Thailand in Chiang Rai
Leading Trend of Separating Hotel Ownership and Operation
Bangkok (July 2024) – Koko Global Hospitality, a professional hotel operating firm from Japan, proudly announces the grand opening of its first property in Chiang Rai, Kokotel Chiang Rai Airport Suites. This new addition marks a significant milestone for the company, celebrating its 20th property in Thailand and bringing the total number of operated properties to 21, including one in Japan.
Koko Global Hospitality’s success is rooted in a prominent trend within the global real estate industry: the separation of ownership and operation. Large hotel chains often overlook medium-sized hotels with 50 to 200 rooms, but Koko Global Hospitality addresses this gap by its Centralized Operation model.
Centralized Operation for medium-sized hotels
Centralized Operation model enables Koko Global Hospitality to provide full scope management with fewer people and reduced cost. For example, the new 75-room property in Chiang Rai is operated by only 17 on-site staff members. This team includes roles such as Resident Master, Guest Service, Housekeeping, and Engineer. Positions such as Chef, Accounting, Purchasing, IT, Sales & Marketing, and HR are not required on-site as they are centralized at the headquarters. A hotel with a restaurant and similar operations would typically require about twice as many staff members.
This model provides medium-sized hotel owners with a dedicated back office team, and helps them focus on their core competencies, leaving the operational hassle to the professionals.
“We are thrilled to unveil our 20th property in Thailand and 21st overall.” says Rei Matsuda, CEO of Koko Global Hospitality. “Our mission is to remove the headaches for owners in hotel operations. Our new property in Chiang Rai exemplifies this, efficiently running the 75-room hotel with just 17 staff members thanks to our improved Centralized Operation model. We successfully eliminated the need for an on-site accountant and chef at this property. We will continue to improve this model to maximize the financial return for the owner.”
Kokotel Chiang Rai Airport Suites
Chiang Rai, the northernmost province of Thailand, is full of natural charm and rich cultural heritage. Travelers visit here to experience the slow-paced lifestyle, the morning mist, and the delicious local cuisine.
Conveniently situated near Chiang Rai International Airport (CEI), just a 10-minute drive away, the hotel is also close to popular attractions like Singha Park, an agritourism attraction, the majestic Wat Rong Khun, and the Art Bridge, a creative hub showcasing a blend of traditional and contemporary art forms.
Introducing the ‘Kokotel as Entertainment’ concept to Chiang Rai, the hotel offers unique features including a charming sheep mascot in the lobby, a complimentary welcome snack buffet, and an amenity station stocked with items for children, such as baby beds and baths, as well as extra amenities for adults, like skincare products and sunscreen.
The grand opening in Chiang Rai is set for 1st August 2024 following a soft opening period from April 2024. For more information, visit https://www.kokotel.com/kokotel-chiang-rai-airport-suites/
About Kokotel
Founded in 2016, Kokotel is one of the brands managed by Koko Global Hospitality (KGH). Its properties are designed to provide a cozy, home-like atmosphere with high standards of service, aiming to offer guests a memorable and enjoyable stay. The name ‘Kokotel’, derived from the Japanese word ‘kokoro’ (heart), symbolizes a blend of Thai heartwarming service and Japanese quality. Kokotel has grown to 11 locations in Thailand and one in Japan. With plans to expand to the Philippines and beyond, Kokotel’s ‘Kokotel as Entertainment’ campaign embodies the brand’s core philosophy of ‘Wow our Friends & Family’.
About Koko Global Hospitality Co., Ltd.
Koko Global Hospitality (KGH) is a professional hotel operating firm dedicated to maximizing the ‘Wow’ factor for hotel owners, guests, and staff. Established in 2015, the company manages a wide range of medium-sized hotels, primarily in Thailand and Japan. Emphasizing operational excellence, KGH provides high-quality management services across all aspects of hotel operations with its successful ‘Centralized Operation’ management model. The company aims to expand to 100 properties by 2026 under its four brands: Kokotel, Vivtel, by Koko and Owner’s brand.
